Grocery Display Tactics

Marketing research and psychological evaluations reveal the most effective ways to make consumers most susceptible to overspending, and these studies are exploited for maximum financial gain. Here are some tactics incorporatd with shelf display according to supermarket guru, Phil Lepert:

1. Eye Level Trick
The most expensive products are often located at eye level, while inexpensive choices are closest to the ground and furthest away from consumers.

2. End of Aisle Displays
Not every product that's on display at the end of aisles are a bargain. Many times they're intentionally isolated from their similar products to entice consumers at a cheap rate because the grocery stores are trying to get rid of them. Be sure to check the expiration date before overbuying items that'll expire in less than a month!

3. Candy Next to Cereal
Candy placed right next to the cereal is a parent's worst nightmare. As an attempt to shut their children up, parents end up purchasing a ridiculous amount of candy. So the prices are jacked up. This is also why you can find candy in another aisle. The candy next to the cereal is merely a marketing tactic.

4. Shelves Change Frequently
Marketers frequently rearrange their shelves, forcing consumers to search for their regular purchases as a way to make consumers unnecessarily view products they wouldn't otherwise purchase. This is also done to get consumers used to grabbing their regular items based on location and accidentally grabbing a pricier brand. So always inspect what you're grabbing.

5. Pre-cut Fruits
Pre-sliced fruits are deliciously on display like food porn at an exorbitant cost.

6. Cluttered Display
An overwhelming amount of sale signs cluttered throughout the store make subconscious suggestions in consumers' minds that so many items are a bargain when they really aren't.

7. Prepared Meals
Prepared meals are within visual range as you enter and exit your grocery store, displaying the convenience right in front of you, sometimes associated with free samples.

8. Encouragement to Stay Longer
Sometimes a little coffee area with a TV lounge is available. It encourages customers to stay longer, regroup, and relax because a relaxed consumer is a more generous one.